Focus Groups: A Practical Guide for Applied Research - Softcover

Krueger, Richard A.; Casey, Mary Anne

Softcover

ISBN 10: 1483365247 ISBN 13: 9781483365244

Verlag: SAGE Publications, Inc, 2014

Über diesen Titel

Críticas:

“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”

(Theresa Carilli, Purdue University Calumet)

"An excellent 'focused' book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research." (Aditya Simha, University of Wisconsin - Whitewater)

Reseña del editor:

Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.

Über diese Auflage

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2014
• ISBN 10: 1483365247
• ISBN 13: 9781483365244
• Einband: Encuadernación en espiral
• Auflage: 5
• Anzahl der Seiten: 280