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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:Learn the key standards―iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon―and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.
Proximity technology―in particular, Bluetooth beacons―is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.
What You'll Learn
Who This Book Is For
Solutions architects of all types―venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers
Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.
Contributors:
Anke Audenaert, CEO, Favrit
John Coombs, CEO, Rover Labs
Theresa Mary Gordon, Co-Founder, tapGOconnect
Phil Hendrix, Director, immr
Kris Kolodziej, President, IndoorLBS
Patrick Leddy, CEO, Pulsate
Ben Parker, VP Business Development, AccelerateIT
Mario Proietti, CEO, Location Smart
Ray Rotolo, SVP OOH, Gimbal
Kjartan Slette, COO, Unacast
Jarno Vanto, Partner, Borenius Attorneys LLP
David Young, Chief Engineer, Radius Networks
Foreword by Asif Khan, President LBMA
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Buchbeschreibung Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Learn the key standards-iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon-and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.Proximity technology-in particular, Bluetooth beacons-is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.What You'll LearnUnderstand the disruptive implications of digital-physical convergence and the new applications it makes possibleReview the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technologyDiscover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealthSee other technologies inthe proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFIDExamine the Beacosystem framework for analyzing the proximity ecosystemWho This Book Is ForSolutions architects of all types-venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmersStephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.Contributors:Anke Audenaert, CEO, FavritJohn Coombs, CEO, Rover LabsTheresa Mary Gordon, Co-Founder, tapGOconnectPhil Hendrix, Director, immrKris Kolodziej, President, IndoorLBSPatrick Leddy, CEO, PulsateBen Parker, VP Business Development, AccelerateITMario Proietti, CEO, Location SmartRay Rotolo, SVP OOH, GimbalKjartan Slette, COO, UnacastJarno Vanto, Partner, Borenius Attorneys LLPDavid Young, Chief Engineer, Radius NetworksForeword by Asif Khan, President LBMA 428 pp. Englisch. Bestandsnummer des Verkäufers 9781484218884
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Buchbeschreibung Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Learn the key standards-iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon-and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.Proximity technology-in particular, Bluetooth beacons-is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.What You'll LearnUnderstand the disruptive implications of digital-physical convergence and the new applications it makes possibleReview the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technologyDiscover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealthSee other technologies inthe proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFIDExamine the Beacosystem framework for analyzing the proximity ecosystemWho This Book Is ForSolutions architects of all types-venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmersStephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.Contributors:Anke Audenaert, CEO, FavritJohn Coombs, CEO, Rover LabsTheresa Mary Gordon, Co-Founder, tapGOconnectPhil Hendrix, Director, immrKris Kolodziej, President, IndoorLBSPatrick Leddy, CEO, PulsateBen Parker, VP Business Development, AccelerateITMario Proietti, CEO, Location SmartRay Rotolo, SVP OOH, GimbalKjartan Slette, COO, UnacastJarno Vanto, Partner, Borenius Attorneys LLPDavid Young, Chief Engineer, Radius NetworksForeword by Asif Khan, President LBMA. Bestandsnummer des Verkäufers 9781484218884
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