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Inhaltsangabe
Chapter 1: Introduction
General introduction SEO and resources to help you get acquainted
Chapter 2: Skillbox
A look at several tools and ways to try "hands on" content development as part of learning SEO, including Blogger and Google Sites, free easy to use tools.
Chapter 3: SEO Basics
The basics of search engine optimization and their relative importance.
Chapter 4: Keyword Research
An introduction to keywords, and how to do research for SEO purposes.
Chapter 5: Try SEO
Several hands on exercises for trying different aspects of SEO.
An introduction to methods of measuring the impact of SEO, including fun ways to check search rank, hunt for duplicate content, and a look at Google Analytics.
Chapter 7: Explore Webmaster Tools/Search Console
A look at a commonly used, core tool for SEO.
Chapter 8: Keeping Up with Changes
Discussion of the importance of "learning how to learn" and an introduction to several industry resources.
Chapter 9: Exploring SEO Certification
Discussion of several options for seeking SEO certification, including a deep discount on a leading industry certification.
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