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Inhaltsangabe
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You'll Learn
- Understand basic functions for most social media tools, including how to get up and running
- See the benefits of social media tools and which one you should use for specific purposes
- Calculate the real ROI expected from using specific tools
- Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
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Über die Autorin bzw. den Autor
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.Von der hinteren Coverseite
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You ll Learn:
- Understand basic functions for most social media tools, including how to get up and running
- See the benefits of social media tools and which one you should use for specific purposes
- Calculate the real ROI expected from using specific tools
- Utilize social media monitoring and analytics
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Taschenbuch. Zustand: Neu. Neuware -What Yoüll LearnUnderstand basic functions for most social media tools, including how to get up and runningSee the benefits of social media tools and which one you should use for specific purposesCalculatethe real ROI expected from using specific toolsUtilize social media monitoring and analyticsAPress in Springer Science + Business Media, Heidelberger Platz 3, 14197 Berlin 168 pp. Englisch. Bestandsnummer des Verkäufers 9781484228531
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.Introduction to Social Media Marketinghasa particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.What You'll LearnUnderstand basic functions for most social media tools, including how to get up and runningSee the benefits of social media tools and which one you should use for specific purposesCalculate the real ROI expected from using specific toolsUtilize social media monitoring and analyticsWho This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference. 168 pp. Englisch. Bestandsnummer des Verkäufers 9781484228531
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.Introduction to Social Media Marketinghasa particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.What You'll LearnUnderstand basic functions for most social media tools, including how to get up and runningSee the benefits of social media tools and which one you should use for specific purposesCalculatethe real ROI expected from using specific toolsUtilize social media monitoring and analyticsWho This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference. Bestandsnummer des Verkäufers 9781484228531
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