Introduction to Social Media Marketing: A Guide for Absolute Beginners - Softcover

Kelsey, Todd

Softcover

ISBN 10: 1484228537 ISBN 13: 9781484228531

Verlag: Apress, 2017

Inhaltsangabe

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

What You’ll Learn

• Understand basic functions for most social media tools, including how to get up and running
  
• See the benefits of social media tools and which one you should use for specific purposes
  
• Calculatethe real ROI expected from using specific tools
  
• Utilize social media monitoring and analytics

Who This Book Is For

Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

Über diesen Titel

Über die Autorin bzw. den Autor

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Von der hinteren Coverseite

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

What You’ll Learn:

• Understand basic functions for most social media tools, including how to get up and running
  
• See the benefits of social media tools and which one you should use for specific purposes
  
• Calculate the real ROI expected from using specific tools
  
• Utilize social media monitoring and analytics
  

Details zur Ausgabe

• Verlag: Apress
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1484228537
• ISBN 13: 9781484228531
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 168
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Deutschland