Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you!
This highly readable and entertaining book distills best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviors and policies.
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With over 30 years' experience, Craig Cormick is one of Australia's leading science communicators. He is the former President of the Australian Science Communicators, an award-winning author of more than 25 books, and is widely published in research journals, including those of Nature and Cell. He specializes in communicating complex science issues and has taught writing and public relations at universities in Australia and conducted communication workshops worldwide.
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Anbieter: eCampus, Lexington, KY, USA
Zustand: Very Good. Bestandsnummer des Verkäufers U:9781486309818:ONHAND
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Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Paperback. Zustand: Brand New. 249 pages. 9.50x6.50x0.75 inches. In Stock. Bestandsnummer des Verkäufers 148630981X
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