Taking you from the ice to the office and back, this ultimate business playbook provides valuable leadership insight and career-enhancing tactics inspired by stories from the National Hockey League.
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Norm O'Reilly is dean of the Graduate School of Business at the University of Maine. He is a regular columnist for Sports Business Journal and the lead researcher on the Canadian Sponsorship Landscape Study. He has authored or co-authored numerous books, including Sports Business Management: Decision Making around the Globe and 20 Secrets to Success for NCAA Student-Athletes.
Rick Burton is the David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia’s National Basketball League. He is a regular columnist for Sports Business Journal and Sportico and co-author of numerous books, including Forever Orange, 20 Secrets to Success for NCAA Student-Athletes, and Sports Business Unplugged.
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