Precision Retailing: Driving Results with Behavioral Insights and Data Analytics (Behaviorally Informed Organizations) - Hardcover

Hardcover

ISBN 10: 1487542712 ISBN 13: 9781487542719

Verlag: Rotman-Utp Publishing, 2024

Inhaltsangabe

Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.

Über diesen Titel

Über die Autorinnen und Autoren

Laurette Dubé is a professor of marketing, James McGill Chair of Consumer and Lifestyle Psychology and Marketing, and Chair and Scientific Director at the Centre for the Convergence of Health and Economics at McGill University.


Maxime C. Cohen is the Scale AI Chair Professor of Retail and Operations Management and Director of Research at McGill University.


Nathan Yang is an assistant professor of marketing at the Cornell Dyson School of Applied Economics and Management at Cornell University.


Bassem Monla is the Practice Leader for Data, Analytics, and AI at IBM/LGS Quebec and a professor of practice for AI and advanced analytics in the Desautels Faculty of Management at McGill University.

Details zur Ausgabe

• Verlag: Rotman-Utp Publishing
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 1487542712
• ISBN 13: 9781487542719
• Einband: Tapa dura
• Anzahl der Seiten: 458
• Herausgeber: Dub Laurette, Cohen Maxime C., Yang Nathan
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar