The Innovation Navigator: Transforming Your Organization in the Era of AI, Expanded Edition - Hardcover

Marion, Tucker J.; Fixson, Sebastian

 
9781487571214: The Innovation Navigator: Transforming Your Organization in the Era of AI, Expanded Edition
Hardcover
ISBN 10: 1487571216 ISBN 13: 9781487571214
Verlag: MNG University Presses, 2025

Inhaltsangabe

The Innovation Navigator returns with a revised edition and a fresh look at the shifting landscape of modern innovation. 
With the rise of artificial intelligence, digital design, and collaborative platforms, organizations face new opportunities and challenges in managing their innovation processes. Renowned entrepreneurial academics Tucker Marion and Sebastian Fixson present a comprehensive update to their groundbreaking guide, including new chapters on AI's role in enhancing creativity, decision-making, and product development; new metrics for managing innovation; and thoughts on employee skill development. The second edition of The Innovation Navigator also features updated and illustrative case studies of companies such as Microsoft, Ford, Merck, and OpenAI.
This updated edition provides practical frameworks for applying AI across the original four key innovation modes – specialist, venture, community, and network – and offers insights on adopting multimodal strategies to stay ahead in today's competitive environment. Whether you're a corporate leader or a novice entrepreneur, this book will equip you with the tools to navigate the challenges of AI-driven digital transformation and seize new opportunities in a powerfully evolving market.

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Über die Autorin bzw. den Autor

Tucker J. Marion is an associate professor of entrepreneurship and innovation at Northeastern University.

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Verlag
MNG University Presses
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1487571216
ISBN 13 
9781487571214
Einband
Gebundene Ausgabe
Anzahl der Seiten
296
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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