The Myth of the Idea and the Upsidedown Startup: How Assumption-based Entrepreneurship has lost ground to Resource-based Entrepreneurship. - Softcover

Campos, Newton M.

Softcover

ISBN 10: 1490992944 ISBN 13: 9781490992945

Verlag: CreateSpace Independent Publishing Platform, 2015

Inhaltsangabe

Based on decades of global insights into the life of successful and unsuccessful entrepreneurs, Professor Campos deconstructs the myth that successful startups are built upon great ideas, once and for all proving the vast majority of aspiring entrepreneurs are positioned to explore their potential before having a specific idea in mind for a new venture.

In a friendly yet defiant and inverted manner, the book starts with the traditional end – by drawing a supported conclusion about modern entrepreneurial endeavors. Professor Campos then succinctly navigates through real cases and recent powerful concepts such as Design Thinking, Effectuation and Lean Startup, in an audacious quest to explain why execution is emerging as the main source of entrepreneurial achievement around the world.

The Upsidedown approach is presented in a conversational tone, allowing readers to discover an entrepreneurial process based on their ability to explore existing resources and social connections, thus debunking the myth that the idea is the crucial first step.

Über diesen Titel

Über die Autorin bzw. den Autor

Newton was born and raised in Rio de Janeiro, Brazil. He has studied and worked in all continents in São Paulo, Sydney, Madrid, Calcutta, Nice and Bissau and speaks English, Spanish, Portuguese and French. In his personal time he enjoys playing guitar and traveling to new places, which has taken him to 60+ countries. Professionally, Newton's life is driven by changing the world through education, entrepreneurship and technology, preparing potential global leaders to thrive relentlessly in their quest to solve global challenges. He is Director and Lead Researcher of GVcepe Private Equity and Venture Capital Research Center at FGV EAESP (São Paulo, Brazil), Adjunct Professor of Entrepreneurship and Innovation at FGV EAESP and IE Business School (Madrid, Spain), Member of the Advisory Board of ABStartups - Brazilian Startup Association, Team Leader of Guinea-Bissau Entrepreneurship Program for the World Bank and Founder and Executive Director of Sóliph Entrepreneurship and Educational Services Ltd, a company that supports and invests in the emergence of the Education Technology Industry in Latin America. Professor Campos has been participating in the foundation of several businesses in Latin America, accumulating over 20 years of experience in New Business Development for the sectors of Education and Technology in the region, having published the book “The Myth of The Idea” in 2015 and the book chapter "Teaching Entrepreneurship Online" in 2017. He holds a PhD in Business Administration from FGV EAESP (2010), a MBA from IE Business School and IIM-Cal Indian Institute of Management Calcutta (2002), a BS in Accounting from PUC-SP (1999) and a Technician degree in Information Technology from ORT (1994).

Details zur Ausgabe

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1490992944
• ISBN 13: 9781490992945
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 162
• Herausgeber: Raney Sadie
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Deutschland