Now that we're moving from a product economy to a digital service economy, software is becoming critical for navigating our everyday lives. The quality of your service depends on how well it helps customers accomplish goals and satisfy needs. Service quality is not about designing capabilities, but about making--and keeping--promises to customers.
To help you improve customer satisfaction and create positive brand experiences, this pragmatic book introduces a transdisciplinary approach to digital service delivery. Designing a resilient service today requires a unified effort across front-office and back-office functions and technical and business perspectives. You'll learn how make IT a full partner in the ongoing conversations you have with your customers.
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Jeff Sussna is Founder and Principal of Ingineering.IT, a technology consulting firm that facilitates Adaptive IT through teaching, coaching, and strategic design. Jeff has more than 20 years of IT experience, and has led high-performance teams across the Dev/QA/Ops spectrum. He is a highly sought-after speaker, and was recognized as a Top 50 Must-Read IT Blogger for 2012 and 2013 by BizTech Magazine. His interests focus on the intersection of development, operations, design, and business.
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