Lean Branding: Creating Dynamic Brands to Generate Conversion - Softcover

Busche, Laura

Softcover

ISBN 10: 1492054194 ISBN 13: 9781492054191

Verlag: O'Reilly Media, 2019

Inhaltsangabe

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop.

• Learn exactly what a brand is--and what it isn't
• Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy
• Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals
• Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing
• Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Über diesen Titel

Über die Autorin bzw. den Autor

Laura has been implementing The Lean Startup methodology with more than 150 entrepreneurs and their 50+ internet-based startups. She has learned about what makes and breaks them, what they fear as they create their brand, and how it can be fixed. This experience has allowed her to grasp first-hand what it takes to improve every component of their brand strategy from logo design to demo day pitches. Being a digital marketing mentor for Colombia’s IT Ministry and its Apps.co program, based entirely on The Lean Startup and the Business Model Canvas, has given her a unique insight to approach brand building for internet-based startups.

Details zur Ausgabe

• Verlag: O'Reilly Media
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 1492054194
• ISBN 13: 9781492054191
• Einband: Tapa blanda
• Anzahl der Seiten: 296
• Kontakt zum Hersteller: O'Reilly; https://oreilly.com; ; 1005 Gravenstein Highway North; Sebastopol; CA; 95472; USA
• Verantwortliche Person: Nicht verfügbar