Strategic Sport Communication - Hardcover

Pedersen, Paul M.; Laucella, Pamela C.; Kian, Edward; Geurin, Andrea N.

Hardcover

ISBN 10: 1492525774 ISBN 13: 9781492525776

Verlag: Human Kinetics Publishers, 2016

Inhaltsangabe

Strategic Sport Communication 2Nd Edition by Pedersen, Paul, 9781492525776, Human Kinetics, 2016, Hardcover

Über diesen Titel

Críticas:

"The authors are to be applauded for collecting a vast amount of information referred to as sport communication and placing it literally at the fingertips of readers." --International Journal of Sport Communication, Volume 1, 2007 (review of first edition) "[The authors] have done an admirable job of bringing all the various facets of sport communication and tying them into a comprehensible whole. The result is a text useful for students, instructors and anyone else interested in this growing field." --Journal of Sports Media, Volume 4, Issue 1, 2009 (review of first edition) "The combination of theoretical and practical insight makes the textbook distinctive and valuable." --Journalism and Mass Communication Quarterly, Autumn 2007 (review of first edition) "Strategic Sport Communication is the most valuable text for North American undergraduate students studying in the areas of sport management and/or mass communication with an interest in sport in order to gain a comprehensive understanding of the emerging discipline of sport communication." --International Council of Sport Science and Physical Education (review of first edition)

Reseña del editor:

Strategic Sport Communication, Second Edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: - A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. - Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. - "Sport Communication at Work" sidebars and "Profile of a Sport Communicator" features apply topics and theoretical concepts to real-world situations. - Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. - An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.

Über diese Auflage

• Verlag: Human Kinetics Publishers
• Erscheinungsdatum: 2016
• ISBN 10: 1492525774
• ISBN 13: 9781492525776
• Einband: Tapa dura
• Auflage: 2
• Anzahl der Seiten: 424