Inhaltsangabe
Learn how to tailor SAP CRM for any business! This guide offers the details you need about key SAP CRM processes, functions, and configuration. Begin with master data setup and then align the system with marketing, sales, and service requirements. From master data to middleware to the web UI, get the answers you need on how to achieve a customer-oriented CRM strategy with SAP CRM.
Technical Components Learn how to set up the whole system with the CRM master data. Then, integrate various data sources from both SAP and non-SAP systems with SAP CRM's core implementation component, middleware.
Business Processes Configure and utilize CRM marketing in alignment with your core business processes, then explore real-world sales process examples like contracts and quotations. Pull it all together with key CRM service functionality and business scenarios.
Analyze, Anywhere Monitor your business' progress with CRM analytics, while measuring performance and workload analysis. Perform these and other CRM functions from anywhere with CRM mobile technology and the web channel application.
Highlights:
- Deployment options
- Web Client
- Middleware
- Master data configuration
- Transactions
- Business transactions
- Marketing, sales, and service
- Mobile technology
- Analytics
- Workload analysis
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Über die Autorin bzw. den Autor
Chandrakant Agarwal is a certified SAP CRM and SAP ERP MM consultant currently working as a CRM solutions architect for Owens Corning. With over 10 years of practical CRM experience, Chandrakant has worked on multiple projects around core areas of marketing, sales and service with different CRM applications like customer Interaction Center and Web Channel. He has worked in multiple industries like manufacturing, high-tech, and energy and chemical. His strong business background in CRM processes includes sales and marketing, e-commerce functional consulting in base configuration, master data management, service, customer Interaction Center, Web UI CRM 7.0, IPC, middleware, and groupware.
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