Google Analytics 4: The Practical Guide - Softcover

Vollmert, Markus

 
9781493227686: Google Analytics 4: The Practical Guide
Softcover
ISBN 10: 1493227688 ISBN 13: 9781493227686
Verlag: Rheinwerk Computing, 2026

Inhaltsangabe

Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you’ll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!

Highlights include:

1) Setup
2) Events
3) Tags
4) Website evaluation
5) Ad campaigns
6) E-commerce tracking
7) App data
8) Custom reports
9) BigQuery
10) Troubleshooting
11) Administration

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Über die Autorin bzw. den Autor

Markus Vollmert is the founder and managing director of the Cologne-based digital marketing agency luna-park. luna-park supports clients from all industries in analytics and tag management and is a certified Google Analytics partner. Analyzing and tracking online users is Markus’s mission, and he shares his knowledge not only through books but also as a speaker at numerous online marketing events.

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Verlag
Rheinwerk Computing
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
1493227688
ISBN 13 
9781493227686
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
477
Kontakt zum Hersteller
Rheinwerk Verlag GmbH
service@rheinwerk-verlag.de

Rheinwerkallee 4
Bonn
53229
Deutschland