Google Advertising Fundamentals Exam Prep Guide for Adwords Certification: Volume 1 (SearchCerts.com Exam Prep Series) - Softcover

Penn, Keith

Softcover

ISBN 10: 1493705318 ISBN 13: 9781493705313

Verlag: CreateSpace Independent Publishing Platform, 2013

Inhaltsangabe

This guide prepares you to pass Google's Fundamentals Exam on the first try, which is the first step to become AdWords Certified in Search or Display. If it's on the test, then it's in this guide. Every question the author has seen on real tests can be answered with the material. It presents just what you need to know.


Praise for the SearchCerts.com Exam Prep Series:


"Explains all angles of the certification, from benefits to the way Google handles its partners." - Andrew Kobylarz, Account Executive

"Reminds me of the strong test preps I did for my GMAT." - Jordan Bell, Marketing Manager

"Bottom line: Get this book if you have some basic hands-on knowledge of AdWords and you are looking to pass the AdWords test and join the Google Partner Program." - Elie Orgel, SEO Director

Includes orientation to the Google Partners Program and exams:
CH 1 • What & Who this Guide is for
CH 2 • Individual Certification Types
CH 3 • Company Certification Types
CH 4 • The Exams
CH 5 • Tactics & Counter-Tactics
CH 6 • Test Day

Includes all Fundamentals Exam objectives, including:
CH 7 • Intro to AdWords
CH 8 • Managing Multiple Accounts (MCC, MDS, & MDO)
CH 9 • Account Settings
CH 10 • Account Structure
CH 11 • Match Types
CH 12 • Keyword Management
CH 13 • Display Targeting
CH 14 • Return on Investment
CH 15 • Growing a Campaign
CH 16 • How Google Grades Ads
CH 17 • Max vs. Actual Costs
CH 18 • CPC Bid Management
CH 19 • CPA Bid Management
CH 20 • CPM Bid Management
CH 21 • Ad Scheduling
CH 22 • Optimization Tools (Opportunities Tab & Ad Rotation)
CH 23 • Ad Creation & Formats
CH 24 • Ad Extensions & Annotations
CH 25 • Ad Statuses
CH 26 • Ad Copy Policy
CH 27 • Geographic Targeting
CH 28 • Language Targeting

This digital marketing credential is held by those with job titles like PPC Analyst, Account Executive, Online Media Buyer, Search Supervisor, Search Engine Specialist, Demand Generation Analyst, Search Engine Marketing Manager, Online Advertising Manager, PPC Manager, Client Manager, and maybe most commonly: Account Manager. Jobs, sales, and career promotions are awarded to those with the AdWords qualification who can be trusted to optimize search engine marketing campaigns.

Über diesen Titel

Über die Autorin bzw. den Autor

I research and publish exam prep materials for the certifications and exams of the Google Analytics Individual Qualification (GAIQ), both Search and Display AdWords certifications, and Bing's Accreditation. I personally hold these and renew more often than necessary. My advertising and sales background is wide across search, display, spot TV, events, and print. The nuts and bolts of how those work are different, but they serve the same purpose. Earlier experience includes news production and military service, and I hold an MA and BA, both in communication from public universities in my native Texas. All this makes me unusual in the halls of many companies and gives me a big advantage when it comes to conveying what I learn to others. These days I live in Queens, NY where distance running is even harder to pursue. My day job finds me researching and evaluating digital advertising practices. - Keith Penn

There's nothing better than an email from a user, so please send yours to Keith@KeithPenn.com.

Details zur Ausgabe

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2013
• ISBN 10: 1493705318
• ISBN 13: 9781493705313
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 1
• Anzahl der Seiten: 164
• Kontakt zum Hersteller: Nicht verfügbar