Business Storytelling Guide: Creating business presentations using storytelling techniques - Softcover

Cubero, Luis

 
9781495226625: Business Storytelling Guide: Creating business presentations using storytelling techniques
Softcover
ISBN 10: 149522662X ISBN 13: 9781495226625
Verlag: CreateSpace Independent Publishing Platform, 2014

Inhaltsangabe

Have you ever wondered why business presentations are so boring? Wouldn’t it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell’s “Hero’s Journey” story structure to create captivating and compelling business presentations. The audience is the hero, you are the mentor, and the goal is to defeat the shadow. In business terms, this means creating an audience-centric presentation that is meaningful and compelling. Use the techniques provided in the Business Storytelling Guide to keep your audiences on the edge of their seats.

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Über die Autorin bzw. den Autor

Luis Cubero is a consultant at Intracon NA. He has been perfecting the use of storytelling techniques in business presentations for over 15 years, and now, you can use the "Business Storytelling Guide" to take advantage of these concepts to improve your presentations.

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Verlag
CreateSpace Independent Publishing Platform
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
149522662X
ISBN 13 
9781495226625
Einband
Tapa blanda
Zeichner
Scaggs Katie
Anzahl der Seiten
146
Herausgeber
Weber David
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar