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We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders - Softcover

Hirshon, Nicholas

 
9781496222305: We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
Softcover
ISBN 10: 149622230X ISBN 13: 9781496222305
Verlag: UNIV OF NEBRASKA PR, 2020

Inhaltsangabe

The NHL’s New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!”

During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner, which were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.
 

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Über die Autorin bzw. den Autor

Nicholas Hirshon is an assistant professor of communication at William Paterson University. He worked as a reporter for the New York Daily News from 2005 to 2011 and has written for the New York Times, the Wall Street Journal, and the Hockey News. He is the author of Nassau Veterans Memorial Coliseum and Forest Hills. Éric Fichaud is a retired NHL goaltender who played for the New York Islanders from 1996 to 1998.
 

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Verlag
UNIV OF NEBRASKA PR
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
149622230X
ISBN 13 
9781496222305
Einband
Taschenbuch
Anzahl der Seiten
312
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