Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops - Hardcover

Fredrick, Jim

 
9781496853387: Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops
Hardcover
ISBN 10: 1496853385 ISBN 13: 9781496853387
Verlag: University Press of Mississippi, 2024

Inhaltsangabe

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice-president of creative advertising at Warner Bros.; and executive vice-president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.

Across a span of thirty-five years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.

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Über die Autorin bzw. den Autor

Jim Fredrick is a trailer editor, studio marketing executive, and film professor. He was president of marketing at Castle Rock Entertainment (1990–1997); senior vice-president of creative advertising at Warner Bros. (1997–2008); and executive vice-president of marketing at Sony Screen Gems (2008–2010). He founded Jim Fredrick Motion Picture Marketing in 2011 and is a tenured professor of entertainment marketing at Dodge College of Film and Media Arts, Chapman University, the fourth-ranked film school in the country.

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Verlag
University Press of Mississippi
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1496853385
ISBN 13 
9781496853387
Einband
Gebundene Ausgabe
Anzahl der Seiten
382
Kontakt zum Hersteller
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Verantwortliche Person
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