Performing Personality: On-Air Radio Identities in a Changing Media Landscape - Hardcover

Crider, David

 
9781498530859: Performing Personality: On-Air Radio Identities in a Changing Media Landscape
Hardcover
ISBN 10: 1498530850 ISBN 13: 9781498530859
Verlag: Lexington Books, 2016

Inhaltsangabe

This book examines how radio announcers construct, prepare, and perform their on-air personalities during a time when the radio industry is fighting to stay relevant amid expanding media options. Crider conducted interviews with key on-air personnel at eleven broadcast stations in order to analyze how each individual created a narrative on-air personality, conducted conversations outside of their performance, were affected by the setting and situation, embraced the role of the listening audience, and reduced the social distance between them and listener. Crider argues that the successful deployment of on-air identity across multiple channels (in-person, online, and through social media as well as broadcast) provides assurance that a space for radio will remain despite the expanding number of media options.

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Über die Autorin bzw. den Autor

David Crider is adjunct professor for the School of Communication, Media, and the Arts at the State University of New York at Oswego.

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Verlag
Lexington Books
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1498530850
ISBN 13 
9781498530859
Einband
Tapa dura
Anzahl der Seiten
204
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar