Buyers and Marketing are meeting the issues of payment methods in every negotiation they are handling. But, when one does not know what are the benefits and advantage of each method it's means he is not aware of the risk in that method as well. When there is a risk we are not aware of we might find our self one morning with a risk we do not know where it came from and what will be it costs. This book is aimed to enable these how deals with sales and purchase to understand how each method works. Understanding how they work and what the risk involved will help them in the negotiation. There is a different between telling the other side that we can't accept they methods or I might be able to pass this but I will need to show I got something in return and a situation where we agree on everything but the payment methods where the financial guys will agree later without the ability to negotiate as everything is agreed. The English version of this book had become a best seller. The Hebrew version is including updates, additional information and corrections.
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Ran is has M.A. in Economics from the Ben-Gurion university. In 2005 Ran established Com2Com ltd. Com2Com provide "pain killer" for buyers looking for new suppliers and trying to avoid frauds and scammers. His long and wide experience had lead to this book. The payment methods book is aimed not only to financial workers but also and mainly to marketing. Selling and purchasing workers that deals with the payment methods issue with each negotiation they are handling but are not always aware what are the risks and benefits in each methods. Among Ran's lectures there is a lecture called "Show me the money" which is base on the payment methods book.
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