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The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done - Softcover

Spiek, Chris; Moesta, Bob

 
9781499339239: The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done
Softcover
ISBN 10: 1499339232 ISBN 13: 9781499339239
Verlag: CreateSpace Independent Publishing Platform, 2014

Inhaltsangabe

We’ve written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done. How to Use This Book The only person who knows what you’ll hire this book for is you (but we have our theories). Consider:

  • Cramming it to pull out anything you haven’t seen before.
  • Flipping through it a few minutes before you conduct an interview to review the basics.
  • Using it to think through who to interview when starting a project.
  • Handing it to a colleague to quickly bring them up-to-speed on JTBD so they can be your interview partner.
Not Quite Ready? There are lots of resources available to help you get caught up on the Jobs-to-be-Done basics. Visit JobstobeDone.org and think about:
  • Listening to the JTBD Radio podcast (especially the sample interviews).
  • Taking the Online JTBD Course and learning on your own time.
  • Attending a Switch Workshop and getting an immersive one-day crash course in Jobs-to-be-Done.

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Verlag
CreateSpace Independent Publishing Platform
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1499339232
ISBN 13 
9781499339239
Einband
Taschenbuch
Anzahl der Seiten
66
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

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Luxemburg