Beyond Design: Bundle Book + Studio Access Card: The Synergy of Apparel Product Development - Softcover

Keiser, Sandra J.; Vandermar, Deborah; Garner, Myrna B.

Softcover

ISBN 10: 150131548X ISBN 13: 9781501315480

Verlag: Bloomsbury Publishing PLC, 2017

Inhaltsangabe

This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student.

New to this Edition
· Includes international examples and case studies that address the effects of globalization
· Advances the discussion of the pros and cons of fast fashion vs. slow fashion
· Revised, easier-to-read charts and graphs and 30% new color photographs
· Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries

Beyond Design STUDIO
· Study smarter with self-quizzes featuring scored results and personalized study tips
· Review concepts with flashcards of essential vocabulary
· Examine real-world scenarios with case studies and critical thinking questions
· Watch videos that bring chapter concepts to life

This bundle includes Beyond Design and Beyond Design STUDIO Access Card.

Über diesen Titel

Über die Autorinnen und Autoren

Sandra J. Keiser, MS, is Associate Professor Emerita at Mount Mary University, where she taught design and apparel industry-focused courses. She served as chair of Mount Mary’s Fashion Department for 26 years and lead numerous study tours to New York and Paris. She is a freelance fashion writer and currently works as a textile artist under the label SK Fiber Studio.

Deborah A. Vandermar, MA, was instructor in Apparel Design and Merchandising at the International Academy of Design and Technology in Seattle, USA, for seven years after a career of more than 30 years in Apparel Production with companies such as JH Collectibles and Nordstrom. She is a member of the International Textile and Apparel Association.

Myrna B. Garner is Professor Emerita at Illinois State University.

Details zur Ausgabe

• Verlag: Bloomsbury Publishing PLC
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 150131548X
• ISBN 13: 9781501315480
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 490
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar