Fashion Forward: A Guide to Fashion Forecasting

Rousso, Chelsea; Ostroff, Nancy Kaplan

ISBN 10: 1501328352 ISBN 13: 9781501328350

Verlag: Fairchild Books, 2018

Inhaltsangabe

Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow’s trends today and compellingly communicate them—both visually and verbally—to inspire fashion innovators.

New to this Edition
- Current images and examples. Updated fashion photos to include current and trending images, professional presentations and forecast examples, plus new interviews and quotes.
- Covers the latest methods and technology. New coverage of social media, technology and data analytics practices in fashion forecasting.
- Enhanced global perspective. New content addressed the global apparel industry, emphasizes international forecasting firms, includes interviews with global forecaster and trend specialists, and more diverse images and examples throughout the book.
- Practical career information and hands-on application. Updated and expanded career opportunities sections and enhanced activities provide real-world simulations and insights.
- New online STUDIO resources offer students self-study quizzes, flashcards, additional projects and online resources.

This bundle includes Fashion Forward, 2nd Edition and Fashion Forward STUDIO Access Card.

Über diesen Titel

Über die Autorinnen und Autoren

Chelsea Rousso received a BFA from Pratt Institute in Fashion Design and an MFA in Interdisciplinary Art from Goddard College. Rousso spent over 20 years as a fashion designer/design director in the New York fashion industry creating dresses and sportswear for major retailers, including Nordstrom, Bloomingdales, Macys, and specialty boutiques around the globe. Following her designing career, Rousso shared her knowledge and experience with fashion students at several colleges in South Florida including The Art Institute of Fort Lauderdale and Miami Dade College. She teaches fashion and glass at her private studio in South Florida to aspiring fashion creators.

Nancy Kaplan Ostroff is Professor of the Fashion Business Management program at Fashion Institute of Technology (FIT), USA. She holds A.A.S. and B.S. degrees in Fashion Marketing from the Fashion Institute of Technology, a M.A. degree in Business Education from New York University, and a SUNY Certificate in Instructional Design. Kaplan Ostroff is recipient of the 2011 SUNY Chancellor’s award for Excellence in Teaching. A former childrenswear executive, she is the creator and instructor of FIT’s Fashion Forecasting for Merchandisers and The Business of Licensing courses.

Details zur Ausgabe

• Verlag: Fairchild Books
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1501328352
• ISBN 13: 9781501328350
• Einband: Sonstiges Zubehör
• Auflage: 2
• Anzahl der Seiten: 210
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Bloomsbury Publishing Ireland Limited, Bloomsbury Publishing Ireland Limited; productsafety@bloomsbury.com; ; 29 Earlsfort Terrace; Dublin 2; D02 AY28; Irland