Retail Buying: From Basics to Fashion - Bundle Book + Studio Access Card - Softcover

Clodfelter, Richard

Softcover

ISBN 10: 1501334271 ISBN 13: 9781501334276

Verlag: Fairchild Books, 2018

Inhaltsangabe

RETAIL BUYING: FROM BASICS TO FASHION 6TH EDITION by Richard Clodfelter, 9781501334276

Über diesen Titel

Críticas

Retail Buying is a very user-friendly book which is both comprehensive and easy to follow. -- Adele Thorley, Birmingham City University, UK I think the overall structure and contents is good, topics are all covered and the flow of the book makes sense in terms of the information the students need and how the buying process works. -- Misha Behbehani, Fashion Institute of Design and Merchandising (FIDM), USA The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics. -- Katherine Annette Burnsed, University of South Carolina, USA This book takes a more scientific approach to buying than some of its competitors. As a result you can be confident that you'll understand the role, not only in practice but also located within its theoretical underpinnings. -- Jemma Oeppen Hill, University of South Wales, UK

Reseña del editor

"The best retail buying book available. It combines concepts with actual calculations ... this provides students with a better understanding of the topics." - Katherine Annette Burnsed, University of South Carolina, USA With crucial math concepts integrated throughout the text, this guides you through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. It's fully updated with new examples and trends from global retailing and designed for courses on retail buying in general and fashion merchandising in particular. New to this edition: - New coverage of omni-channel retailing, social media, online and mobile technologies - 25% new examples (trends and international examples) in the Snapshots and Trendwatches feature within each chapter - More on analysing and interpreting data, with new practice problems - Even more STUDIO student online resources, including self-quiz questions, video tutorials and quizzes, downloadable Excel spreadsheets, and worksheets featuring step-by-step solutions to common problems - More support for instructors, too, including an Instructor's Guide, Testbank, Powerpoint presentations, and Learning with STUDIO resources.

Über diese Auflage

• Verlag: Fairchild Books
• Erscheinungsdatum: 2018
• ISBN 10: 1501334271
• ISBN 13: 9781501334276
• Einband: Tapa blanda
• Auflage: 6
• Anzahl der Seiten: 342