Marketing Models: Multivariate Statistics and Marketing Analytics - Softcover

Iacobucci, Dr. Dawn

Softcover

ISBN 10: 1502901870 ISBN 13: 9781502901873

Verlag: CreateSpace Independent Publishing Platform, 2014

Inhaltsangabe

Note: Please see 4th edition: https://www.amazon.com/Marketing-Models-Multivariate-Statistics-Analytics/dp/1539926109/ref=sr_1_1?s=books&ie=UTF8&qid=1519431527&sr=1-1&keywords=Marketing+Models%3A+Multivariate+Statistics+and+Marketing+Analytics%2C+4e Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions. Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to Infinity and beyond. The second edition adds a few topics and corrects the unfortunate typos that had crept into the first edition.

Über diesen Titel

Über die Autorin bzw. den Autor

Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, and coauthor with Gilbert Churchill on the lead Marketing Research text.

Details zur Ausgabe

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 1502901870
• ISBN 13: 9781502901873
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 150
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Deutschland