The DNA of Achievers: 10 Traits of Highly Successful Professionals is intended to be a business-oriented, motivational, and inspirational book all rolled into one. As the title suggests, it focuses on characteristics that are common among successful people from all walks of life. Throughout his long career, Mr. Knowles has encountered individuals who have motivated, inspired, and contributed to his success. The author’s goal is to recount illustrative true-life experiences of ten traits commonly shared by successful people. His personal top ten are: 1) passion; 2) vision; 3) work ethic; 4) team-building; 5) planning; 6) talk-to-do ratio; 7) learning from failure; 8) giving back; 9) risk-taking; and 10) thinking outside the box. As a self-made entrepreneurial success story who came from a small town and became the top salesperson at Xerox Medical System, sold successful businesses he created, and became one of the world’s top entertainment managers and executives in the music industry, the author embodied all of these traits. The DNA of Achievers features nearly thirty inspirational essays by luminaries in all areas of entrepreneurship, entertainment, sports, and philanthropy—not to mention a singer or two!
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Dr. Mathew Knowles has an MBA in Business and Strategic Planning and a doctorate in Business Administration for Strategic Leadership and Organizational Culture. Bestowed the honor of Doctor of Humane Letters from his alma mater, Fisk, in 2008; he also taught there for two years. He is the founder, President, and CEO of Music World Entertainment, Inc. With record sales exceeding 300 million worldwide, he established several recording imprints and was crowned by Billboard magazine as one of the Top Imprint Labels of the decade (2000-2009). Under Knowles' guidance, Destiny's Child was named on Billboard Magazine's Top 10 Artists of the Decade (2000-2009). For the past eight years, he has instructed in "Introduction to the Recording Industry, Artist Management" for undergraduates, and "Media Entrepreneurship" on a graduate level at Texas Southern University, as a visiting professor in their School of Communication in the Entertainment, Recording, Management (ERM) degree program.
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