Applying Communication Theory for Professional Life: A Practical Introduction - Softcover

Dainton, Marianne; Zelley, Elaine D.

Softcover

ISBN 10: 150631547X ISBN 13: 9781506315478

Verlag: SAGE Publications, Inc, 2018

Inhaltsangabe

Updated Edition of Bestseller!

Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.

New to the Fourth Edition

• All case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas.
• The simulated “Education as Entertainment Theory” includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology.
• Four new case studies have been added to show you how the theories are tied to recent events. The cases are titled:

1.     “You’re Fired”

2.     “Bad Move”

3.     “Million Dollar Manipulation”

4.     “The (New) Media Culture Wars”

• New research and scholarship for all theories can be found in the “Chapter Summaries” and “Research Applications” of each chapter.
• Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.

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Über die Autorinnen und Autoren

Marianne Dainton (MA, PhD, The Ohio State University; BA, Villanova University) is a professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and organizational communication. Marianne’s research focuses on communication that facilitates relationship maintenance. She has published in Communication Monographs, the Journal of Social and Personal Relationships, Family Relations, and Communication Quarterly, among others. She has also published numerous book chapters and is the co-editor (with Daniel Canary) of Maintaining Relationships Through Communication.

Elaine D. Zelley (MA, PhD, The Pennsylvania State University; BA, Ursinus College) is an associate professor of communication at La Salle University in Philadelphia. She teaches communication theory; communication ethics; interpersonal communication; organizational communication; group communication; and sex, gender, and communication. Elaine’s interests focus broadly on women’s roles and relationships including in the workplace and friendships. She was recently a contributing researcher for a collaborative census report on The Gender Gap in Nonprofit Boardrooms. She has also developed pedagogical expertise in curriculum assessment and in understanding by design (UbD). She has published in Communication Yearbook and has also coauthored several book chapters dealing with the topics of relationship maintenance, friendship, and competition.

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With new case studies, research and scholarship, the fourth edition of this text introduces communication theory and illustrates how it can be applied to a variety of professional settings.

Details zur Ausgabe

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 150631547X
• ISBN 13: 9781506315478
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 272
• Kontakt zum Hersteller: Sage Publications; https://knockknockstuff.com/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; 4000; Bulgarien