Cases in Public Relations Strategy - Softcover

Softcover

ISBN 10: 1506349153 ISBN 13: 9781506349152

Verlag: SAGE Publications, Inc, 2018

Inhaltsangabe

Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows you how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give you the knowledge and skills you need for success in the field.

 

 

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This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign.

Details zur Ausgabe

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1506349153
• ISBN 13: 9781506349152
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 189
• Herausgeber: St. John Burton III, Martinelli Diana Knott, Pritchard Robert S., Spaulding Cylor
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar