Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication - Softcover

Page, Janis Teruggi; Parnell, Lawrence J.

Softcover

ISBN 10: 1506358039 ISBN 13: 9781506358031

Verlag: SAGE Publications, Inc, 2018

Inhaltsangabe

This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.

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Über die Autorinnen und Autoren

Janis Teruggi Page  draws from 20 years of executive experience managing strategic communications for regional and national media companies. She managed corporate, consumer, and media relations, creating programming partnerships with major TV networks, directing PR for national industry trade show events, and supervising new product launches. She is a member of PRSA and continues to serve clients through her consultancy, MediawerksPR.

An award-winning educator, Janis is a faculty member of the Department of Communication, University of Illinois at Chicago and a Fulbright Distinguished Chair scholar. She has developed and taught both undergraduate and graduate-level PR courses such as principles, writing, cases, campaigns, corporate advocacy, issues management, sustainability, and visual communication.

Janis has produced more than 50 conference papers, book chapters, and refereed articles. Her work appears in the Journal Public Interest Communication, the Journal of Public Relations Education, the Journal of Political Management, and the Handbook of Strategic Communication, among others. Janis is also co-author of the 2020 textbook, Visual Communication Insights and Strategies. She earned a Ph.D. from Missouri School of Journalism in 2005.

Lawrence J. Parnell  is an award-winning practitioner and educator. In 2003 he was selected the PR Professional of the Year by PRWeek; in 2009 he was named to the PR News Hall of Fame, and in 2015, the George Washington University Master’s in Strategic Public Relations, which he leads, was named Best PR Education program by PRWeek. He is an active member of PRSA and the Page Society.

He offers the practical experience of more than 30 years of communications work in government, corporate, and agency settings and 12 years in academia as an associate professor of Strategic Public Relations and program director at The George Washington University, (GW). As well, he has served as an adjunct professor at the GW School of Business and teaches Strategic Communications to MBA candidates.

During his career, he has advised elected officials, government leaders, and corporate executives at the national and global levels on major business and communications issues. He continues to provide high-level communications consulting and training to corporations, nonprofits, and government organizations through his firm Parnell Communications.

His research on CSR, PR, and public diplomacy has been presented at national and global industry and academic conferences and published in Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy.

Details zur Ausgabe

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1506358039
• ISBN 13: 9781506358031
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 496
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar