Because many startup founders do not have much time to read extensively, this book is deliberately short and as practical as possible. It offers a very simple framework - the 8-step SLAM process (The VALIDATION checklist) in the first half of the book and the 8-step GRAND process (the EXECUTION checklist) in the second half. These processes are designed to help ideators and entrepreneurs think about the viability of their startup in a highly structured way - and to not miss out critical steps - and then, if this looks good, to put a strong execution plan together that will have enough momentum to have the best possible chance of succeeding.
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Jon Warner is a noted speaker at businesses, colleges and conferences across the world. He also runs a 'virtual' startup accelerator called Silver Moonshots and lectures on entrepreneurship at UCLA, UC Riverside and at the University of Redlands, both in California, where he is based. Jon is also a prolific author, having published 40 books concerning business, management, leadership, entrepreneurship and innovation.
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