How Strategy Works: Using the Strategy Process Cycle to Develop Competitve Advantage - Softcover

Tompson, George H. (Jody)

Softcover

ISBN 10: 1515301346 ISBN 13: 9781515301349

Verlag: CreateSpace Independent Publishing Platform, 2015

Inhaltsangabe

"How Strategy Works" is a short, practical book about strategic thinking. It presents a simple but powerful method for devising strategy in any organization. If you are a student studying strategic management or a business leader looking to enhance your strategic thinking skills, you will find this book useful. Each chapter contains an Opening Vignette, which is a brief case study on a familiar company, a handful of modern analytic methods, review questions, and a list of references for additional reading. Chpt 1 - Setting Strategic Direction Chpt 2 - Industry & External Analysis Chpt 3 - Company & Internal Analysis Chpt 4 - Corporate & Business Level Strategy Chpt 5 - Strategy Implementation

Details zur Ausgabe

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1515301346
• ISBN 13: 9781515301349
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 154
• Kontakt zum Hersteller: Printed by Amazon on behalf of the author; https://www.amazon.de/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxemburg