Verwandte Artikel zu Poised to Respond: A Practical Introduction to Public...
Reseña del editor
Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches. After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action. With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.
Biografía del autor
Brian Sowa is an associate professor of communication studies at Eastern Illinois University. He earned his Ph.D at Wayne State University, where he was an award-winning instructor. He has also been acting chair of the public relations interest group in the Central States Communication Association. Dr. Sowa recently concluded his term as president of the Central Illinois Chapter of the Public Relations Society of America, of which he is also a member. He also holds membership in the Central States Communication Association and the National Communication Association.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagCognella Academic Publishing
- Erscheinungsdatum2017
- ISBN 10 1516506545
- ISBN 13 9781516506545
- EinbandTapa blanda
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten218
Neu kaufen
Diesen Artikel anzeigen
EUR 120,73
Gratis für den Versand innerhalb von/der USA
Versandziele, Kosten & DauerWeitere beliebte Ausgaben desselben Titels
Suchergebnisse für Poised to Respond: A Practical Introduction to Public...
Beispielbild für diese ISBN
Poised to Respond - A Practical Introduction to Public Relations
Print-on-DemandAnbieter: PBShop.store US, Wood Dale, IL, USA
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers L0-9781516506545
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Poised to Respond
Print-on-DemandAnbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers L0-9781516506545
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Poised to Respond: A Practical Introduction to Public Relations
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. In. Bestandsnummer des Verkäufers ria9781516506545_new
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Poised to Respond: A Practical Introduction to Public Relations
Anbieter: Lucky's Textbooks, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Bestandsnummer des Verkäufers ABLIING23Mar2716030301681
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
Poised to Respond
Print-on-DemandAnbieter: moluna, Greven, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnPoised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material i. Bestandsnummer des Verkäufers 448008815
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
Poised to Respond : A Practical Introduction to Public Relations
Verlag:
Cognella Academic Publishing, 2017
ISBN 10: 1516506545
ISBN 13: 9781516506545
Neu
Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches. After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action. With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline. Brian Sowa is an associate professor of communication studies at Eastern Illinois University. He earned his Ph.D at Wayne State University, where he was an award-winning instructor. He has also been acting chair of the public relations interest group in the Central States Communication Association. Dr. Sowa recently concluded his term as president of the Central Illinois Chapter of the Public Relations Society of America, of which he is also a member. He also holds membership in the Central States Communication Association and the National Communication Association. Bestandsnummer des Verkäufers 9781516506545
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Poised to Respond: A Practical Introduction to Public Relations
Print-on-DemandAnbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 525. Bestandsnummer des Verkäufers C9781516506545
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Poised to Respond A Practical Introduction to Public Relations
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Brand New. 218 pages. 10.00x7.01x0.46 inches. In Stock. Bestandsnummer des Verkäufers x-1516506545
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Poised to Respond: A Practical Introduction to Public Relations
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
paperback. Zustand: New. New. book. Bestandsnummer des Verkäufers ERICA82915165065456
Anzahl: 1 verfügbar