Advanced Fashion Technology and Operations Management (Advances in Business Information Systems and Analytics) - Hardcover

 
9781522518655: Advanced Fashion Technology and Operations Management (Advances in Business Information Systems and Analytics)

Inhaltsangabe

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

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Über die Autorin bzw. den Autor

Alessandra Vecchi, London College of Fashion, University of London Arts, United Kingdom.

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