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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

 
9781522557784: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes (Advances in Marketing, Customer Relationship Management, and E-services)
Hardcover
ISBN 10: 1522557784 ISBN 13: 9781522557784
Verlag: Business Science Reference, 2018

Inhaltsangabe

In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

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Verlag
Business Science Reference
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1522557784
ISBN 13 
9781522557784
Einband
Gebundene Ausgabe
Anzahl der Seiten
364
Herausgeber
Epure Manuela, Mih¿e¿ Lorena Clara
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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