Structural Equation Modeling Approaches to E-Service Adoption (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

 
9781522580157: Structural Equation Modeling Approaches to E-Service Adoption (Advances in Marketing, Customer Relationship Management, and E-services)
Hardcover
ISBN 10: 1522580158 ISBN 13: 9781522580157
Verlag: Business Science Reference, 2019

Inhaltsangabe

With the modernization of services offered through the internet, many traditional face-to-face services have adopted new e-service phenomena. Especially prevalent among the younger generations, this change in service has promoted many industries to rethink how to best reach their consumers using modern technology. Structural Equation Modeling Approaches to E-Service Adoption is a pivotal reference source that aims to share the latest empirical research findings within technology acceptance, information systems, information technology, human-computer interaction, and management information systems. While highlighting topics such as e-commerce, internet banking, and technology acceptance, this publication explores the understanding of today's e-services in a dynamic and complex environment, as well as the methods within the field of information systems and information technologies. This book is ideally designed for academics, students, managers, and scholars interested in the up-and-coming research surrounding the field of information technology.

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Über die Autorin bzw. den Autor

Yakup Akgül was born on March 22, 1977. He studied Department of Information Management at the university of Hacettepe, Ankara (Turkey), from which he graduated in 2001. He received Master (2010) and Ph.D. (2015) in Business Administration at Süleyman Demirel University, Isparta, Turkey. He works as an Ass. Prof. at the Alanya Alaaddin Keykubat University, Alanya, Turkey.

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Verlag
Business Science Reference
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1522580158
ISBN 13 
9781522580157
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
372
Herausgeber
Akgül Yakup
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781522596639: Structural Equation Modeling Approaches to E-Service Adoption

Vorgestellte Ausgabe

ISBN 10:  1522596631 ISBN 13:  9781522596639
Verlag: Business Science Reference, 2019
Softcover