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Strategies and Tools for Managing Connected Consumers - Softcover

 
9781522596981: Strategies and Tools for Managing Connected Consumers

Inhaltsangabe

"This book explores the social impact and influence of social media on online businesses"--

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Über die Autorin bzw. den Autor

Ree Chan Ho , Ph.D., is an associate professor at Taylor’s University, Malaysia. Dr Ho has extensive academic leadership and research experience. His current and previous academic portfolio includes the dean, head of the department, director of postgraduate programs, stream coordinator, etc. Prior to his academic career, Dr. Ho worked in the capacity of regional manager for the development of corporate enterprise systems, particularly in the areas of enterprise, finance, and real estate. He serves as the editorial advisory board member and acts as a regular reviewer for several indexed journals. His current research interests include business innovation and technology, online business, artificial intelligence, immersive live streaming, fintech, social commerce, big data analytics, etc.

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Weitere beliebte Ausgaben desselben Titels

9781522596974: Strategies and Tools for Managing Connected Consumers (Advances in Marketing, Customer Relationship Management, and E-services)

Vorgestellte Ausgabe

ISBN 10:  1522596976 ISBN 13:  9781522596974
Verlag: Business Science Reference, 2019
Hardcover