Business Philosophy according to Enzo Ferrari: from motorsports to business - Softcover

Henz, Patrick

Softcover

ISBN 10: 1522825428 ISBN 13: 9781522825425

Verlag: CreateSpace Independent Publishing Platform, 2016

Über diesen Titel

Reseña del editor:

“An inspiration for managers, leaders and everybody who is interested in Enzo Ferrari's life.”

Born 1898 in the Northern-Italian city of Modena, Enzo Ferrari lived his dream and founded the world’s most famous sports car manufacturer. This book analyzes how he achieved his goals by what are considered to be modern concepts. Or were leadership theories, emotional intelligence, business ethics, client orientation and sustainability already guiding principles of business in the beginning of the last century.

In his own words, and drawing several parallels to Italian history, he thought he was living in the wrong time. But taking off Il Commendatore’s sunglasses, this book presents him as a surprisingly modern leader, who, conscious or not, acted conform the latest business and leadership models, confirmed by key decisions of his company, including the racing-team.

Coincidence or destiny, we are always influenced by the people we meet. One of Ferrari’s important friends and business partners was Luigi Chinetti, a racing driver, team owner and the responsible US-distributor. As homage to him, the color edition shows the traditional colors of the North American Racing Team, white and blue.

The book not only uses racing decisions and car development as examples, including many photos, but sets them in relation to Enzo’s personal business philosophy.

Biografía del autor:

Patrick Henz holds a master degree in business economics of the University Cologne, with focus on marketing, distribution and business- & social-psychology. After working in marketing and new economy in Germany, he went to Mexico City and started in 2007 his Compliance career, first being responsible for implementation and then as Compliance Officer for Mexico, Central America and the Caribbean. In this time he became co-founder of the Mexican Ethics & Compliance Forum, panelist at The Economist Mexico Summit 2015 and publisher & co-author, of the Mexican Ethics and Compliance Manual. Since 2013 he lives in Atlanta, Georgia as responsible Compliance Officer for the Americas.

Über diese Auflage

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2016
• ISBN 10: 1522825428
• ISBN 13: 9781522825425
• Einband: Tapa blanda
• Auflage: 4
• Anzahl der Seiten: 272