The area of Research Methods is often perceived as either daunting or tiresome to those starting their research journey, however this book through its well-structured and engaging format resolves these concerns. The combination of resources not only provides stimulation but also caters to a wealth of different learning styles and is very accessible. A great book for those at undergraduate or PhD level.
(Fran Ackermann 2018-04-09)
I find the design of the book very reader-friendly. The language is simple to understand, and the illustrations and examples are excellent. The length of discussion is appropriate, with the right amount of information presented.
I have never done a dissertation in my previous studies, and I have no idea how to collect data. In particular, I do not know what types of data collection there are, and the pros and cons for each type. Therefore, information on data collection is of most help to me.
A comprehensive and well written textbook on research. An excellent resource for management and business students.
The book gives very comprehensive coverage of the research process in an accessible way that is relevant to newcomers and hardened practitioners.
From my perspective, the book is very relevant for preparing for my MBA dissertation. The opening chapters help with the difficult task of identifying a suitable research subject and reading around the topic. The later chapters describe the research process and methods of data gathering. Especially useful are the chapters on statistical analysis which can be daunting for many students who have not had formal training.
(Andy Vicat)This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.
Get 24 months FREE access to an interactive eBook when purchasing the paperback*
The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management.
New to This Edition:
An important new feature is the “Research in Action” textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical ‘top tip’ for doing research successfully.
The book is complemented by a FREE Interactive eBook and online resources including PowerPoint slides, datasets, multiple-choice questions, e-flashcards and links to additional online material.
Suitable reading for any student carrying out a research project, dissertation or thesis in business and management.
*Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526446954).
Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
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