A Practical Introduction to Survey Design: A Beginner's Guide - Softcover

Aarons, Haydn

Softcover

ISBN 10: 1526460300 ISBN 13: 9781526460301

Verlag: SAGE Publications Ltd, 2021

Inhaltsangabe

Through templates and real-world examples, this step-by-step guide clearly illustrates what good and bad data look like in order to give students the confidence in how to assess and critique data quality, while showing them how to build an effective survey around their research questions.

Survey research is also contextualised within the wider research process and broader research challenges. Similarly, through analysis of extant surveys and survey data from global contexts, common errors help highlight how to use secondary data well.

With a pragmatic approach that helps students learn what they need to with limited time, this book:

• Highlights good sampling techniques and provides templates for contacting potential participants in order to secure an appropriate sample population.

• Contains plenty of visual and engaging pedagogy, such as SPSS screenshots, chapter aims, case studies and exercises.

• Includes an online resources page with videos, templates, case studies, SRM content, and end of chapter reflective questions.

Über diesen Titel

Über die Autorin bzw. den Autor

Haydn Aarons is a Senior Lecturer in Sociology at the Australian Catholic University in Melbourne, Australia. He has taught research methods including survey research and quantitative methods to social science and humanities students for over 20 years. He has worked on numerous survey design research projects for industry, government, and academic research. His research in Sociology covers topics in health, religion, cultural consumption, and military sociology.

Von der hinteren Coverseite

Through templates and real-world examples, this step-by-step guide clearly illustrates what good and bad data look like, in order to help students get going quickly and build an effective survey around a research question. In each chapter, survey-based challenges are linked to the broader research issues, maintaining the important theoretical context to the learning process.

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 1526460300
• ISBN 13: 9781526460301
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 337
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland