Management Decision-Making, Big Data and Analytics - Softcover

Gressel, Simone; Pauleen, David J.; Taskin, Nazim

Softcover

ISBN 10: 1526492008 ISBN 13: 9781526492005

Verlag: SAGE Publications Ltd, 2020

Inhaltsangabe

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

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Über die Autorin bzw. den Autor

Simone Gressel

Simone Gressel (PhD) is a lecturer at The Hague University of Applied Sciences in the Netherlands. She has studied in Germany, the Netherlands, the United States, and completed her doctoral studies in Management and Information Systems in New Zealand. As part of the Management Analytics Decision Making group, her research aims at exploring the role of analytics and big data as well as human factors such as intuition and experience in the managerial decision-making process, and how a balance between both can be established. She has also held Director positions in the IT industry.

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An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2020
• Sprache: Englisch
• ISBN 10: 1526492008
• ISBN 13: 9781526492005
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 318
• Kontakt zum Hersteller: Sage Publications; https://knockknockstuff.com/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; 4000; Bulgarien