Verwandte Artikel zu Advertising: Selling the Consumer (Classic Reprint)
Inhaltsangabe
Excerpt from Advertising: Selling the Consumer
Early in the spring of 1910, Dr. Willard R. Hotchkiss asked me to take an evening class in advertising at the School of Commerce which N orth western University had just established.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Advertising: Selling the Consumer (Classic Reprint)
Foto des Verkäufers
Advertising: Selling the Consumer (Classic Reprint)
Print-on-DemandAnbieter: Forgotten Books, London, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. Print on Demand. This book, ahead of its time, presents a thoughtful and disciplined study of advertising's commercial standing and explores its role in shaping consumer behavior within the context of ever-changing market realities. The author, a leading advertising expert of the early 20th century, masterfully analyzes advertising's evolution from a supplementary sales tool, to a powerful force guiding consumer decisions. He emphasizes the significance of group psychology, demonstrating how advertising can sway entire demographics by appealing to their shared aspirations, aligning its message with their collective mindset, and presenting products not as mere commodities but as indispensable elements of their lifestyle. This book, a pioneering work in the field, offers a wealth of insights into the power of advertising, making it a valuable resource for anyone seeking to understand the dynamics of marketing and consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781527751996_0
Neu kaufen
EUR 19,16
Versand gratis
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Advertising
Anbieter: PBShop.store US, Wood Dale, IL, USA
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781527751996
Beispielbild für diese ISBN
Advertising
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781527751996
Neu kaufen
EUR 28,26
EUR 4,85 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 15 verfügbar