Drag As Marketplace: Contemporary Cultures, Identities and Business - Hardcover

Hardcover

ISBN 10: 1529237440 ISBN 13: 9781529237443

Verlag: Bristol University Press, 2025

Inhaltsangabe

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars.

Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets.

Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.

Über diesen Titel

Über die Autorin bzw. den Autor

Mikko Laamanen is Research Professor at Consumption Research Norway, Oslo Metropolitan University.

Mario Campana is Senior Lecturer in Marketing at the School of Management, University of Bath.

Maria Rita Micheli is Associate Professor in Strategy at IESEG School of Management.

Rohan Venkatraman is Lecturer in Marketing at the Birmingham Business School, University of Birmingham.

Katherine Duffy is Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow.

Details zur Ausgabe

• Verlag: Bristol University Press
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 1529237440
• ISBN 13: 9781529237443
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 213
• Herausgeber: Laamanen Mikko, Campana Mario, Micheli Maria Rita, Venkatraman Rohan, Duffy Katherine
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland