Strategic Digital Transformation: Theory and Practice - Softcover

Marc K. Peter; Johan P. Lindeque

Softcover

ISBN 10: 1529691559 ISBN 13: 9781529691559

Verlag: SAGE Publications Ltd, 2025

Inhaltsangabe

This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.

With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.

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Über die Autorin bzw. den Autor

Marc K Peter is Professor of Digital Business at the School of Management at HES-SO Valais-Wallis (Switzerland) and faculty member at the University of Rochester (USA), the University of Bern's Rochester-Bern Executive Programs (Switzerland), and at Charles Sturt University (Australia). He has over 30 years of professional experience in Swiss SMEs and large enterprises, including eBay, E*TRADE (ANZ) and LexisNexis in Europe and Asia-Pacific. Professor Peter s research interests include digital strategy, digital transformation, digital leadership, digital marketing and cybersecurity. He studied Electronic Business Engineering at BFH (Switzerland), Corporate Finance at UC Berkeley (USA), obtained his Master of Marketing from the University of Basel (Switzerland), Executive MBA from BFH (Switzerland) / Babson College (USA) / PKU (China) and Doctor of Business Administration from CSU (Australia). He is a Fellow of Advance HE (UK), the British Computer Society (UK) and Chartered Institute of Marketing (UK).

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Offers students a learning experience rooted in academic knowledge and supported by a comprehensive, practice-oriented digital transformation methodology which can be applied in their future careers.

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 1529691559
• ISBN 13: 9781529691559
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 376
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland