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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
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Dr. Lisa Spiller is Professor Emerita of Marketing in the Joseph W. Luter, III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students at CNU for 30 years and has helped the Luter School pioneer a major in direct and digital marketing, and has been a leader in her school’s initiatives in sales education. As a member of the University Honors Faculty, Dr. Spiller also teaches a course on personal marketing and is passionate about helping her students learn to “sell themselves” to achieve success in their careers and in their lives. Dr. Spiller is the author of Direct, Digital, and Data-Driven Marketing, now in its 5th edition by SAGE Publishing. Most recently, she was the lead author of a scholarly journal article, “Sales Education in the United States: Perspectives on Curriculum and Teaching Practices,” that was awarded the Outstanding Journal of Marketing Education Sales Education Article of the Year for 2020.
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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
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Direct, Digital & Data-Driven Marketing
Verlag:
SAGE Publications Ltd / Sage Publications, 2020
ISBN 10: 1529708176
ISBN 13: 9781529708172
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Softcover. Zustand: Fine. Leichte Risse. In this latest edition, Lisa Spiller explores contemporary marketing concepts and techniques, highlighting the evolution of digital formats alongside traditional direct marketing principles. With engaging online resources, this book offers marketing students a comprehensive understanding of effective communication strategies for businesses. Bestandsnummer des Verkäufers 27c0d12a-0f73-46d6-9d2d-5ffda4871c29
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Direct, Digital & Data-Driven Marketing
Verlag:
Sage Publications Ltd Jan 2020, 2020
ISBN 10: 1529708176
ISBN 13: 9781529708172
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty oflearning features online resources,the Fifth Edition provides an engagingjourney,which will leave any marketing student with a thorough knowledge ofhow all kinds of businesses manageregular communication with their customer base and target demographic. 784 pp. Deutsch. Bestandsnummer des Verkäufers 9781529708172
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Direct, Digital and Data-Driven Marketing
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Direct, Digital & Data-Driven Marketing
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DIRECT DIGITAL DATADRIVEN MARKETING
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Direct, Digital & Data-Driven Marketing
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Direct, Digital and Data-Driven Marketing
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Direct, Digital & Data-Driven Marketing
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty oflearning features online resources,the Fifth Edition provides an engagingjourney,which will leave any marketing student with a thorough knowledge ofhow all kinds of businesses manageregular communication with their customer base and target demographic. Bestandsnummer des Verkäufers 9781529708172
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Direct, Digital & Data-Driven Marketing
Verlag:
Sage Publications|SAGE Publications Ltd, 2020
ISBN 10: 1529708176
ISBN 13: 9781529708172
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Anbieter: moluna, Greven, Deutschland
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Zustand: New. In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Bestandsnummer des Verkäufers 335885443
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Direct, Digital Data-Driven Marketing
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Paperback. Zustand: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Bestandsnummer des Verkäufers Scanned1529708176
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