How to Do Critical Discourse Analysis: A Multimodal Introduction - Softcover

Machin, David; Mayr, Andrea

 
9781529772982: How to Do Critical Discourse Analysis: A Multimodal Introduction
Softcover
ISBN 10: 1529772982 ISBN 13: 9781529772982
Verlag: SAGE Publications Ltd, 2023

Inhaltsangabe

Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act.

This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis.

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Über die Autorin bzw. den Autor

David Machin is Professor of Linguistics at the Institute of Corpus and Applications, Shanghai International Studies University.  He publishes in a range of academic fields applying multimodal critical discourse analysis to provide unique insights.  His books include Introduction to Multimodal Analysis (2020), Doing Visual Analysis (2018), Visual Journalism (2015) and The Language of War Monuments 2013). He is coeditor of the journal Social Semiotics, which publishes researching which uses multimodal critical discourse analysis and is on the editorial board of a range of leading journals in the field. 

Von der hinteren Coverseite

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Ltd
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1529772982
ISBN 13 
9781529772982
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
312
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
info@bod.de
info@bod.de

Überseering 33
Hamburg
22297
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  1529772990 ISBN 13:  9781529772999
Verlag: SAGE Publications Ltd, 2023
Hardcover