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Inhaltsangabe
Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.
Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.
Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act.
This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis.
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Über die Autorin bzw. den Autor
David Machin is lecturer at Cardiff University.
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Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need. Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research - and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples. Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act. This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis. David Machin is Professor of Linguistics at Shanghai International Studies University. Andrea Mayr is an Associate Professor at Zayed University.
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How to Do Critical Discourse Analysis: A Multimodal Introduction
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How to Do Critical Discourse Analysis : A Multimodal Introduction
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How to Do Critical Discourse Analysis (Paperback)
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Paperback. Zustand: new. Paperback. The previous edition did well in a busy market. Lifetime global sales are 6,000 and GBP107,000. The UK MAT an impressive 528.It is used across the social sciences. The approach and accessible voice have been key to its longevity. It hasn't needed a quicker revision cycle - but it is now time to refresh.The changes outlined below are clear and straightforward:Structure and approach will not be altered.Updated examples. CDA has always been a field where "classic" examples are used widely, but it's time to retire a few for the digital age (i.e. New Labour, tabloids).More coverage of digital and social media texts throughout. CDA across the social sciences now needs the digital as central, rather than an additional chapter or approach.More grounding and clarity on multimodal scope. Multimodal approach isn't a change, but we can do more to frame and signpost engagement with image/sound.More discussion of mixing methods/approaches.More explicit help on using material in chapters for designing research projects and answering specific questions.The authors are working on their own detailed plan based on them and will engage with all aspects as directed.If we bring the content up to speed while keeping the approach and voice as it is, we can ensure a strong first year and protect that MAT.800 copies will match the 1E. It's cautious, but there are more competitors across visual and multimodal analysis now. CDA does well for us. We know where and how it sells, and international growth could well help us beat 800. For now though, 800 feels solid and achievable and GBP32.99 brings us close to AA. Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781529772982
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