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Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books) - Hardcover

Michael Beverland; Pinar Cankurtaran

 
9781529795172: Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books)
Hardcover
ISBN 10: 1529795176 ISBN 13: 9781529795172
Verlag: Sage Publications UK, 2025

Inhaltsangabe

Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. 

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Über die Autorin bzw. den Autor

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.

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Verlag
Sage Publications UK
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1529795176
ISBN 13 
9781529795172
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
160
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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