Website Localization for the Arab Middle East: A Guidebook for Translation Study and Practice - Softcover

Gross, Annegret M.

Softcover

ISBN 10: 1530836719 ISBN 13: 9781530836710

Verlag: CreateSpace Independent Publishing Platform, 2016

Inhaltsangabe

Localization is the fastest growing branch in the language services sector. Website localization is one subcomponent of this industry and refers to the adaptation of a website, including all its textual and multimedia content, to a target locale. Website localization presents excellent business opportunities for the translation industry, because translators possess all the linguistic and cultural knowledge that is crucial to make a website localization successful. The Arabic-language market offers one of the greatest potentials in localization. The necessity to prepare translators to handle these challenges, however, is still not sufficiently addressed in translation training programs and academic curricula. This book provides a roadmap for translation students and practitioners alike who wish to develop and improve their skills in this field. With comprehensive information about what is relevant when localizing a website for the Arab Middle East, it helps enable translators to adequately meet the expectations of this region. The book is divided into a theoretical and a practical part. The theoretical part discusses the definition of website localization and its inclusion in academic translation studies. It considers the Middle East as a localization market, taking into account recent numbers and developments. Finally, it discusses the requisite linguistic, cultural, technological, and business knowledge and the resulting implications for translators. The practical part intends to create and deepen the awareness for localization-relevant parameters. First, it introduces translators to the basic business workflows for a better understanding of a company’s approach to the localization of their website. It also points to economic, legal, logistical, technical, and cultural conditions that may impact the localization. Second, it increases the translator’s intercultural sensitivity to all elements to be localized – from textual content over visual media (images, colors, icons, symbols and gestures) to geopolitical issues and navigational factors – with selected real-world examples. These examples cover all Arab countries in the Middle East, i.e., Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Oman, the United Arab Emirates and Palestinian Territories, Qatar, Saudi Arabia, Syria, and Yemen.

Details zur Ausgabe

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 1530836719
• ISBN 13: 9781530836710
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 82
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar