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Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category--the "pony car"--which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.
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Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category--the "pony car"--which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.
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- VerlagArcadia Publishing Library Editions
- Erscheinungsdatum2014
- ISBN 10 1531669166
- ISBN 13 9781531669164
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten130
- Kontakt zum HerstellerNicht verfügbar
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Mustang and the Pony Car Revolution
Verlag:
Arcadia Publishing Library Editions Apr 2014, 2014
ISBN 10: 1531669166
ISBN 13: 9781531669164
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Buch. Zustand: Neu. Neuware -Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category--the 'pony car'--which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 130 pp. Englisch. Bestandsnummer des Verkäufers 9781531669164
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Mustang and the Pony Car Revolution
Verlag:
Arcadia Publishing Library Editions Apr 2014, 2014
ISBN 10: 1531669166
ISBN 13: 9781531669164
Neu
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Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category--the 'pony car'--which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. 130 pp. Englisch. Bestandsnummer des Verkäufers 9781531669164
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Mustang and the Pony Car Revolution
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ISBN 13: 9781531669164
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Gebunden. Zustand: New. KlappentextrnrnIntroduced at the opening of the New York World s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category--the pony car --which was wi. Bestandsnummer des Verkäufers 448036289
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Mustang and the Pony Car Revolution
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Arcadia Publishing Library Editions, 2014
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ISBN 13: 9781531669164
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Arcadia Publishing Library Editions, 2014
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ISBN 13: 9781531669164
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Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category--the 'pony car'--which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Bestandsnummer des Verkäufers 9781531669164
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