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Turning The Screen: Personalisation and Privacy - Softcover

Griffith-Jones, R&D; Griffith-Jones, David Huw; Griffith-Jones, Robert James

 
9781532702068: Turning The Screen: Personalisation and Privacy
Softcover
ISBN 10: 153270206X ISBN 13: 9781532702068
Verlag: CreateSpace Independent Publishing Platform, 2016

Inhaltsangabe

We haven’t been watching you. We don’t know who you are. But if we wanted to, we could find a lot about you: what text font you prefer to read, its size and if you digest a diagram better than text. We didn’t buy this information, so… we’re sorry about that? Companies, however, do take such an approach to their communications: a process known as “personalisation”. We consider what gave birth to personalisation; its impact on businesses, consumers and our right to privacy. Big Data, Snowden, Facebook, Celeb iCloud, Russian Cyber Hack; We live in a world where personal information is dropped like never before. Whatever side of the corporate-consumer fence you’re on: it’s time you understood the power and potential of personalised digital experiences.

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Verlag
CreateSpace Independent Publishing Platform
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
153270206X
ISBN 13 
9781532702068
Einband
Taschenbuch
Anzahl der Seiten
80
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

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