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Emotion By Design: Creative Leadership Lessons from a Life at Nike - Hardcover

Hoffman, Greg

 
9781538705599: Emotion By Design: Creative Leadership Lessons from a Life at Nike
Hardcover
ISBN 10: 1538705591 ISBN 13: 9781538705599
Verlag: Twelve, 2022

Inhaltsangabe

Filled with innovative strategies for success from a former branding expert, Emotion By Design will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

"The branding lessons in Greg Hoffman’s Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.” ―Daymond John, New York Times bestselling author and co-star of Shark Tank

In Emotion By Design, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:

  • Creativity is a Team Sport
  • Dare to be Remembered
  • Leave a Legacy, Not Just a Memory

Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.

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Über die Autorin bzw. den Autor

Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
 

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Verlag
Twelve
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1538705591
ISBN 13 
9781538705599
Einband
Gebundene Ausgabe
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781847943545: Emotion by Design: Creative Leadership Lessons from a Life at Nike

Vorgestellte Ausgabe

ISBN 10:  1847943543 ISBN 13:  9781847943545
Verlag: Cornerstone Press, 2022
Hardcover